The Department of BBA, Faculty of Management, Invertis University, in collaboration with the Incubation Centre,
organized the Beer Distribution Game 2025 on 5th May at the Incubation Centre. Convened by Ms. Shreya Trivedi
with co-convenor Ms. Shefali Jauhri under the guidance of Dr. Rajeev Singh Bhandari, HOD BBA, and the event gave
students an immersive experience in supply chain management. Participants assumed roles of Retailer, Wholesaler,
Distributor, and Factory to understand the challenges of inventory management, order fulfilment, and
coordination. The simulation showcased the bullwhip effect, revealing how information delays and fluctuating
demand affect supply chains. The activity enhanced critical thinking, collaboration, and decision-making under
pressure. The session successfully bridged theoretical concepts with real-world applications, making learning
highly engaging and impactful and completed successfully with the help of Mohd. Talha sir and a great thanks to
Dr. Manish sir dean management to give the opportunity to host this workshop.